Posted by TNA Wrestling News Staff on Mar 25, 2013
SpikeTV Planning A New Strategy – Details

SpikeTV Planning A New Strategy – Details

TNA’s broadcasting partner Spike TV is reportedly planning a shift in programming strategy. According to the report, the Viacom-owned network is attempting to bounce back from lower ratings last year via transitioning toward a “general entertainment” programming focus instead of targeting exclusively toward males. The network is also considering changing its name.

Spike’s Jeff Lucas said of the potential name change, “As we transition from mostly reality to the scripted side, we’re looking at that. It takes a lot to change the name of a network. If we don’t have to change it, we won’t. But if we do, we will. We’re going to make it successful one way or the other.”

iMPACT! was not mentioned in the article but is likely to remain relatively safe, as Spike will continue to air male-oriented programming; Bellator MMA was specifically named in that respect.

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20 Responses to “SpikeTV Planning A New Strategy – Details”

  1. Roid Master says:

    They should go back to being called The Nashville Network and return to showing country line dancing. That ought to lure the viewers.

  2. 02Roadking says:

    How was Bellator specifically mentioned? Was it good or bad?

  3. tsoutheast says:

    No news here,unless TNA is getting a second show.

  4. powerbomb says:

    i used to watch Bill Dance in TNN

  5. Mr. Excitement says:

    This network went through enough name changes already.
    The Nashville Network, The National Network, Spike TV.

  6. tna24 says:

    to help the network they will need alot more then a name change. it has a few good shows like tna and bellator and that it. they need alot of work to get higher rating

  7. jbcissom says:

    This is a load of crap… The only networks to have good ratings this time of year are CBS and USA. Why? Both have established shows airing on their networks. NBC is in the trash right now. FOX and ABC are doing ok, but they're not getting the numbers USA and CBS are getting.

    Not going to lie, I wish TNA would sign a deal with A&E and Duck Dynasty was moved to Thursday nights, with Impact! moving back to it's original timeslot following DD.

    Nothing like a comical dose of ole Phil and Si before watching some good ole wrasslin'.

  8. tna24 says:

    hey fox sport net need help since lakers left and dodgers will after the season. why not go back to the channel that gave them their first tv spot. that if tna want a new network

    • jbcissom says:

      SpikeTV is in way more homes than Fox Sports Net. And actually, FSN isn't an upgrade, because there are too many regional programming requirements… it's just not feasible unless it's your only option.

    • Roid Master says:

      They also had to pay FSN to put them on the air and they kept moving them to different timeslots or preempting them if other events ran long.

  9. andy3323 says:

    Hmm, well some have still questioned rather it was TNA or SpikeTV which caused so-so ratings, seeing that the network is down enough to consider re-inventing itself and changing it's name, I think it's rather obvious that SpikeTV is indeed, at the very least, a good chunk of the problem. We all know TNA has better WRESTLING than what you may find on the USA network…….

    And sticking with this sites personal vendetta…..I halfway expected to ready a random insert at the bottom of the article 'but Hogan is associated with this network and one of it's programs, so take it for what it's worth…'

    • Philly_Cheese says:

      Spike TV has always been part of the problem with TNA's poor ratings… Fact is that TNA has been one of Spike's highest rated shows for an extremely long time now. People at TNA need to learn that the ratings are limited to the network you're on, and a poor network equals poor ratings.

      • JoeWrestling says:

        Mostly, unless you have a show with a track record of a larger audience outside the network that you are bring in. Or that does outside advertising / publicity to bring in new people.

    • tnadude says:

      but Hogan is associated with this network and one of it's programs, so take it for what it's worth…

      Sorry – couldn't help myself!

  10. Philly_Cheese says:

    Oh yeah because just changing the name will totally turn around Spike TV's terrible ratings… Didn't you know people watch a network based on it's name?

  11. Rated_Maxx says:

    Everyone says the TNA should leave Spike TV and I say for what. They are the highest rated show on the network. People sit and think its so easy to get on another network, if that's the case the NWA, SAW, ROH and other companies would have cable deals. Before you say the WWE is on multiple networks understand that they have been establish for about half a century. Don't forget that most networks don't wanna be seen as a wrestlint channel. TNA should not be too quit to burn their bridges with Spike.

    • DirkB says:

      People do act as if TNA could just jump to any network they want, that's not how it works people.

    • Bigmike885 says:

      wow..someone on here finally gets it..people o her seemd to think TNA could just call up said netork and say "we want to be on your network" and BAM there ya go..1st off…TNA has NO proven track record of sucess…2nd..WCW killed the TV market for heads saw how fast a promotion can turn off and were scared off…

    • Philly_Cheese says:

      I don't believe they should just jump ship on Spike, but at least need to consider their options and look into other things. Any good business should always consider all their options, and of course I don't work for TNA so I don't know if they've actually looked into other networks or not.

  12. DiamondChampion says:

    The problem is Viacom. They own Spike just as NBC owns Syfy and USA. The difference is that NBC doesnt mind putting multiple WWE programs on multiple channels. Viacom has many networks and never cross-promote any of the shows.

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