Posted by TNA Wrestling News Staff on Dec 27, 2012
TNA Business Figures – Attendance, Ratings & More

TNA Business Figures – Attendance, Ratings & More

Source: The Wrestling Observer Newsletter

Here are some TNA Wrestling business notes for November 2012, compared to last year:

— TNA iMPACT! Wrestling averaged a 0.96 rating with 1.27 million viewers. This is down 18% from last year, and audience is down 21%. Last year had a 1.17 rating with 1.61 million viewers. The drop in ratings and viewership is more significant than those for WWE RAW and Smackdown.

— TNA’s live events averaged 581 fans. This is down 40% from last year, where they averaged 975 fans.


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25 Responses to “TNA Business Figures – Attendance, Ratings & More”

  1. TwIsTeD_EnEmY says:

    Not great news…

  2. jbcissom says:

    The time change could be the possible reason for the drop. Not to mention that this has been one of the most tumultous years for a wrestling company that didn't go belly up. I don't see how TNA doesn't get put another network and remain on Spike. I know Spike is grouped with a family of other channels, and you can't tell me that reruns of the Guy Code do better in ratings than Impact!.

  3. Ringmaster44 says:

    its really a shame, this past year has been one of their best years for the quality of matches shows and storyline in a long while fro m the old days ad they got nothing to show for it they have to get out of that impact zone roh is all over the place they can make it work y cant tna.
    I think they need to let guys like aries joe daniels styles roode angle and such to just run with the ball in their matches and put on real good matches which they have for they most part but i still feel like they hold back

  4. jbcissom says:

    There are also other factors that may not be included with this calculation: such as dvr/tivo usage or hulu/youtube usage. Many people, for whatever reason are no longer subscribing to cable and/or satellite, and have gone the internet route. Not to mention there was the whole DirecTv snaffu this year as far as the TV numbers go.

    For the live events… the economy is getting worse. The unemployment rate increased in every state this past year. And those that do have jobs are looking to scrimp and save where they can… so going to the wrestling show is no longer an option, especially when utility rates, gas (both natural and petroleum), as well as food costs increase.

    I could go on a political diatribe, but will not (and please don't do so off of my post).

    But if these numbers are a trend, and not just a blip on the screen, we may be looking at 4 PPVs a year, with no more live shows… and that would suck, because as far as quality is concerned, TNA has definitely gotten better in that regard.

  5. The Truth says:

    I don’t get this, when Jeff Hardy tweeted “I am at Walmart” they had 15k show up??? But avg 500 at a show?

    I know when they were out here in Cali they only pulled 200 tops.

    • Bigmike885 says:

      well considering there are ALOT of people who watch WWE and have no idea TNA exists (or dont care). Those might be the people going to see Hardy..because lots of people like Hardy who dont watch TNA

  6. sa7827 says:

    Get rid of both Hogans and bring back the Beautiful People,give more time to the KO's,more Anderson Anderson,put AJ back on top were he belongs,and I dont know how but some how get Beer Money back together!!!!

  7. tnadude says:

    The economy & Spike are what they are. TNA needs to do the following:

    1) Build a stronger midcard. I cannot stress this enough. They've been doing better with this the last couple of months, but it could still be an aberration.

    2) Progress the Aces & 8s storyline. Make sure the leaders are recognizable and making returns. Don't blow it!

    3) Put their house shows in bigger markets and do a gutcheck-style segment to showcase local Indy talent.

    4) Create a Saturday ***ht's Main Event-style show to fill the void left by the missing PPVs.

    5) Impact has 40 stars. Use them. Don't add more until you use what you've got.

    6) New concept. Have a house-show champion. The belt would be used on TV, but defended at house shows That would allow people to see title changes at house shows, thus making the experience more unpredictable.

    7) Can anyone say "manager" or "valet"? A forgotten gem in the wrestling world. Heck, use the KOs as valets to give them more airtime and more meaningful storylines as they cross paths with their men.

    • jbcissom says:

      I miss Miss Elizabeth and Woman in that aspect (no.7).

    • 02Roadking says:

      Agreed. This will also give more airtime to people that haven't been used in a while.

    • Pippin0490 says:

      Great post. Agree with everything. Good suggestion with house shows as well.

    • Dante_Cross says:

      They already defend titles at house shows, just rarely do they change, but it does happen. I think it was either Jay Lethal or Amazing Red, or even both, who won X Division gold at house shows, which carried over into TV.

    • JoeWrestling says:

      The economy & Spike are what they are. TNA needs to do the following:

      1) Build a stronger midcard. I cannot stress this enough. They've been doing better with this the last couple of months, but it could still be an aberration.

      They need to build "stars", main eventers, not mid carders. They are full of mid carders, and how is mid carders going to change the status quo ratings?

      2) Progress the Aces & 8s storyline. Make sure the leaders are recognizable and making returns. Don't blow it!

      A&8 isn't hurting or helping. They obviously have a storyline already they are playing out. With who they have in the group, what else can they really do than they are doing now? They could always just add AJ Styles or someone to the group, but that won't bring any new audience in.

      3) Put their house shows in bigger markets and do a gutcheck-style segment to showcase local Indy talent.

      They have their house shows in small markets to save on costs so they can at least make money on the shows. I agree that you need a better strategy to grow audience, but they already tried that. I think they are in a holding pattern until the economy picks up or something changes.

      4) Create a Saturday ***ht's Main Event-style show to fill the void left by the missing PPVs.

      The PPV's aren't missing, they were intentionally cut to make the rest mean more. Adding more shows just contradicts the strategy. I'm sure they'd take any new shows Spike gives them, but it's up to Spike.

      5) Impact has 40 stars. Use them. Don't add more until you use what you've got.

      They probably need to get rid of some. Although the reason they have so many available is because they work cheap per appearance. They are already building the regulars that are on every week, so I think they are already using what they have. I don't really see them adding a lot of new talent.

      6) New concept. Have a house-show champion. The belt would be used on TV, but defended at house shows That would allow people to see title changes at house shows, thus making the experience more unpredictable.

      Any concept is fine, but it won't matter. 400 people at a house show is meaningless. You could have the championship change hands at the house show, nobody new is going to show up. You have to spend money promoting the show in the local market, if people were going to show up based on the product, they would already be showing up. It's not a bad show.

      7) Can anyone say "manager" or "valet"? A forgotten gem in the wrestling world. Heck, use the KOs as valets to give them more airtime and more meaningful storylines as they cross paths with their men.

      I like managers too, but the reason they aren't around is to save money. It's not going to make any difference to the viewership. They should just bring Russo back after he has a nice vacation. At least he watches current television and understand the gimmicks the use to spike ratings. Granted it won't make more than 20% difference, and it doesn't cater to traditional wrestling booking, but is this a business or free product for wrestling fanatics?

      • tnadude says:

        A strong mid card is what prepares talent for the main event… Not sure how else to respond.

        Progressing A&8s will help. It's stalled now which is why it's neither helping nor hurting.

        Bigger markets aren't more expensive. Bigger VENUES are more expensive. Case in.points: ROH films in Baltimore. There are several Indies located there. Yet TNA is coming ti Salisbury and if I recall did Hagerstown last year. HUH?

        SNME would not have a traditional build-up. Would also get people used to watching special programming and would likely increase buyrates if placed in the normal PPV time slot. They could also incresse advertising rstes as well. Also, they could decrease them with time if they feel they are spoiling viewers.

        WRT to talent count, I generally agree with you. But my points was really dirscted to those always clamoring for this or that Indie wrestler, as well as the fact thatnthey are bringing onntoo many gut-check guys. They still need to be a little over-staffed to account for injuries and house-show duties (remember they even do house shows on Thursdays). So I'm not sure what the exact right count is.

        I'm suggesting they use existing talent for managers. And no more than two or three anyway. If ROH can afford them, so can TNA. As I proposed it, the cost is minimal.

        The problem with Russo is there was no payoff because he couldn't maintain a storyline for more tha. A month. Bringing him back sets TNA backwards. There's a reason VKM doesn't want him….

  8. Matt Hardy says:

    This is what happens when you are a second rate company that puts all of your eggs in the basket of one storyline that FAILS! Lets be 100% honest here and not TNA fanboys please. TNA is a second rate company. At least it is viewed that way by the fans. They have to therefore work harder and be seen as closer to perfect or at least more revolutionary than the established brand for any growth to occur. Lets also be honest, Aces and Aces has floundered and failed. It is too late now to do anything significant with the storyline as a catalyst for TNA. At this point it would be better to get the damn thing over so they can get back to basics and concentrate on more things like the potential four top guy feud of Hardy, Aries, Roode and Storm and find a way to make the X division relevant again (AJ Styles) or solidify their midcard behind guys like AJ, Joe, Bully Ray, Angle, RVD etc so that they can potentially elevate some younger talent. Last get their tag team division and KO's divisions back on track. Get the basics back on track before you start worrying about these big convoluted big idea but ill thought out and poorly delivered storylines,

    That convoluted, poor basics style is what Huck and Sleazy E brought to WCW and now TNA and is why they should have never been in TNA in the first place. TNA most likely wont get rid of them though, so they will just continue to dwindle into eventual oblivion.

    • ariesstormjoe says:

      wwe put all their eggs in 1 basket too.

      at least tna try to run various different storylines.

      ppl think tna can just shoot up the ladder so to speak just like that…….yeah no thats not going to happen.

      look at whats happening to wwe. the biggest company (but not the best by any stretch) they numbers havent been too great this year either. and due to this the same happens to tna, roh and whoever else really. different companies but its the same industry.

      • Matt Hardy says:

        Jesus, do you guys ever stop with the WWE did it too crap? TNA is NOT! WWE. You can't even compare the numbers. TNA is not even in the same ballpark as WWE. WWE can simply get away with more because they are the mainstream industry leader and have been for almost 30 years. Wrestlemania alone is more profitable than every single thing that TNA does, without a doubt.

    • tnadude says:

      So you're saying that TNA can't do those things unless they get rid of Aces & 8s? Funny, WCW did all of that and the nWo storyline was the glue that put it all together…

      • Matt Hardy says:

        The NWO worked for a grand total of 2 years for WCW, then it started sinking the company when that is what they depended on, just like TNA and Aces and Eights. The only difference is that the NWO was much much more successful initially and was better put together and executed. The numbers don't lie. Aces and eights is a drain on TNA because it is the major storyline. The minute it is not the major storyline, it becomes just another meaningless gang war scenario that detracts from the card. It is ridiculous that Roode and Aries would both seek their services when Aces and 8's cant even win a match.

    • JoeWrestling says:

      You can get rid of A&8 but at the same time you're still going to say they are second rate for always stopping and starting storylines. The reason they are sticking to storylines is to help improve business such as PPV buys. The last PPV did decent. Of course the viewership or overall business isn't going to change just from A&8, but I don't think they expected that. It's just a storyline to use for these guys and I doubt they'd come up with any better one for who they have in the group. I think you are taking it out of perspective.

  9. The Truth says:

    Tnadude you need to send that post in a email to tna office!!

    Well put and tell them to come and listen to the damn fans

  10. JoeWrestling says:

    I suppose now we can stop blaming Russo for the ratings, and realize he was actually doing everything he could to keep them up, and his period is always the highest rated. It has nothing to do with the storylines, some people still watch WWE and their writing is horrible. It's just a bad economy and wrestling is out of favor, and there are too many other television choices and options of things to do that don't cost the money live events and PPV's do. That's all. We know how WWE does it, you diversify, and make money off of children and nostalgic grown-ups. TNA won't get the nostalgia and being a secondary product won't get the children anyway because WWE will always be seen as the best or only wrestling product, and parents will never pay for TWO wrestling products. You can blame TNA for being dumb enough for getting into the wrestling business in a bad market, but what else was Jeff Jarrett going to do?

    • Bigmike885 says:

      finally..somebody on here gets it…WWE is doing the cater to kids stuff to keep the money flowing. Sure..Ratings are down, but mercendise sales are waaay up and they make tons of money off the kids..when (or if) the economy turns around, TNA might be able to pull up, but its a baaad time to be a wrestling company right now.

  11. foodstampjack says:

    if you want my opinion on why wrestling has took a nose dive in ratings well its not because of the economy and its not because they need to go pg like wwe i totally disagree the one aspect of wrestling that is missing and i know you are gonna laugh but its the womens wrestling division i know most people classify female wrestlers as not entertaining a waste of time a piece of crap but what most people don't understand is even if your a big fan of mens wrestling you still wanna see long womens wrestling matches and storylines i have a great idea for tna if they wanna get there show more ratings if they can have a aces and 8's for the men wrestlers why not a ladies version of a aces and 8's or u can call them the sorority invasioners and they can pledge independent circut women wrestlers in huh huh huh if they can come up with ideas like that wrestling will be back on track in no time and don't worrie i have bunches of great ideas for wrestling in genral but unfortunately i don't have 7 hours to spare

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