TNA iMPACT! Quarter Hour Ratings For 2.28.13

Here are the quarter hour ratings for last week’s edition of TNA iMPACT! Wrestling. The show did hours of 1.05 and 1.24 for an average rating of 1.14….

Credit: James Caldwell and pwtorch.com:

First Hour Break Down
Q1: Impact opened with a 1.08 rating for Bully Ray’s show-opening promo, Jeff Hardy returning to TV, and Daniels & Kaz interrupting to set up the TV main event. There was also half of a commercial.

Q2: Impact dropped to a 0.97 rating for Velvet Sky vs. Tara in one of two Knockouts matches this week. Pre-match intros went longer than the match, though, and there were one-and-a-half commercial breaks.

Q3: Impact increased to a 1.04 rating for Austin Aries vs. Hernandez and one commercial.

Q4: Impact increased to a first-hour-high 1.10 rating for Kenny King capturing the X Division Title from Rob Van Dam and two full commercial breaks. It appears that even the minimalist of hype (as opposed to zero hype) for an X Division Title match has potential to attract an audience.

Second Hour Break Down
Q5: Impact popped to a 1.31 rating with a new wave of viewers tuning in to see Jeff Hardy, but finding Aces & Eights instead. Sting then joined the discussion to announce his team for Lethal Lockdown before a fight broke out. There was also one commercial.

Q6: Impact began its steady decline with a 1.27 rating for various videos and backstage segments wrapped around Ivelisse Veliz vs. Lei’d Tapa in a Knockouts Gut Check Challenge match.

Q7: Impact dipped again to a 1.23 rating for an update on A.J. Styles, a skit involving the Robbies, and hype for the TV main event.

Q8: Impact fell to a second-hour-low 1.13 rating for Jeff Hardy & Bully Ray vs. Daniels & Kazarian in the main event.