During an interview with PW Torch, TNA President Dixie Carter revealed the official name of the company is TNA Wrestling.
TNA went through a re-branding process in 2011 that included changing the name of their show to Impact Wrestling. The website and corporate materials were also changed, leading to confusion as to if TNA was dropped as the brand name.
She said: “We started off – for better or worse – with a name that after ten years we’ve built up quite a bit of equity in. But, as we continue to grow our programs – when we’re in other parts of the world, no one is confused because we Impact Wrestling, Xplosion, Greatest Matches, we have our Raws and Smackdowns – but in the United States, it was always forever TNA Wrestling. And then TNA Impact became the name of the show. So, it’s more one is the corporate entity and the other is the show. Hopefully in the United States in the near future, you’ll be using another name that’s also associated with TNA.”
When asked if the goal is to eventually phase out the letters TNA, she replied: “No, not at all. Impact is that one show; our cornerstone show. But, the company is TNA Wrestling. So, if we have TNA Xplosion, that would be a different brand that would be out there. If Impact were the only thing we did, it might be a good business decision, but since it’s not and in other places around the world and hopefully in the U.S. sooner than later, we have these multiple shows of which Impact is our cornerstone.”
Finally, she revealed why the company made the brand change. She said: “We’re just growing. Instead of being a small, little company with one little show called TNA Wrestling, we have a show called Impact and a show called this and another show called that. So, ‘TNA’ is really the umbrella of all of those wrestling programs.”